14 February 2018 –The Hong Kong Trade Development Council (HKTDC) brought three Hong Kong fashion labels to launch their Fall/Winter 2018 collections at New York Fashion Week, on 9 February. The HKTDC also staged a Fashion Hong Kong runway show, which was attended by a packed audience. Apart from attracting more than 500 buyers, media representatives and fashion experts, the HKTDC streamed the event live on Facebook, allowing fashionistas from around the world interested in Hong Kong fashion to catch the show online.
Fashionistas at Fashion Hong Kong
The Hong Kong labels that took part at this year’s Fashion Hong Kong runway show were ANVEGLOSA, established by Annette Chan; Harrison Wong’s eponymous label HARRISON WONG; and HEAVEN PLEASE+, which was formed by the design duo of Yi Chan and Lary Cheung. Local fashion bloggers as well as international fashion media attended the Fashion Hong Kong runway show, including ELLE Italy, ELLE Spain, WWD, FashionWeekOnline.com and The Daily Front Row.
Several fashionistas and celebrities, including artists Philip Tabor, Masika Kalysha, Rydel Lynch and designer Genevieve Gorder, attended the event. Following the Fashion Hong Kong runway show, the HKTDC organised a B2B reception on 9 February at The High Line Hotel, to create networking opportunities for Hong Kong designers to meet fashion industry representatives. More than 250 buyers, industry players and media reporters were treated to a fashion presentation. Daniel Kadishson, Director of Economic Development, New York City Mayors’ Office for International Affairs, also came to lend the city’s support for the event.
Fashion Hong Kong Showroom facilitating buyer-designer interaction
A large number of fashion buyers visited the HKTDC Fashion Hong Kong Showroom at Showroom Seven, a professional B2B showroom set up during New York Fashion Week, from 7-20 February. In addition to the three runway labels, 13 other up-and-coming Hong Kong fashion brands: a o g p, BIG HORN, Ejj Jewellery, FAVEbyKennyLi, FREQUENT FLYER, Heritage ReFashioned, LAByrinth, L'impression du temps, LOOM LOOP, MASE, NICI HARMONIC, niin and SHOKAY, are also being showcased. Both Heritage ReFashioned and LOOM LOOP feature eco-fashion, with the former transforming upcycled vintage textile into sustainable fashion clutches; while the latter incorporating Canton silk, a traditional fabric that uses natural dyeing techniques.
Fashion Hong Kong is a series of international promotions organised by the HKTDC to raise the global profile of Hong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has been staging world-class runway shows at major international fashion events, including at New York Fashion Week, Copenhagen Fashion Week and Tokyo Fashion Week, to showcase Hong Kong’s fashion design prowess.
Holistic Promotion Campaign
Fashion Hong Kong partnered with Klook, a Hong Kong travel start-up, to introduce Hong Kong’s unique fashion design to lifestyle travellers worldwide. Fashion Hong Kong also collaborated with local digital start-up VirtualCyte, to produce the first 360-degree video production on Hong Kong designers at New York Fashion Week. In addition, FashionWeekOnline.com, which is regarded as the insiders’ guide to international fashion weeks, launched a Hong Kong section to promote emerging Hong Kong fashion designers and HKTDC fashion events.
Fashion Hong Kong website: www.fashionhongkong.com
The HKTDC brought three Hong Kong fashion brands to launch their Fall/Winter 2018 collections at New York Fashion Week February 2018. The Fashion Hong Kong runway show, held on 9 February, was packed with industry representatives. From left: design duo Yi Chan and Lary Cheung (Brand: HEAVEN PLEASE+), Annette Chan (Brand: ANVEGLOSA), and Harrison Wong (Brand: HARRISON WONG)
Celebrities Philip Tabor, Masika Kalysha, Rydel Lynch and designer Genevieve Gorder attended the Fashion Hong Kong runway show
The HKTDC’s Fashion Hong Kong Showroom at Showroom Seven, a professional B2B showroom, which runs during New York Fashion Week from 7-20 February, provides a platform for designers to meet global fashion buyers
Fashion Hong Kong Night at The High Line Hotel attracted a full-house attendance of more than 250 buyers, media and fashionistas
Designer: Annette Chan
ANVEGLOSA is a contemporary women’s fashion brand specialising in leatherwear. The Fall/Winter 2018 Collection, named L'Opéra, is a celebration of theatrical art, offering women the chance to explore their creativity
Brand: HARRISON WONG
Designer: Harrison Wong
HARRISON WONG is an original contemporary apparel and accessories brand for fashion lovers. The inspiration behind his Fall/Winter 2018 Collection “Gradations” was the mid-20th century abstract expressionist Mark Rothko, whose powerful paintings comprise blurred blocks of vibrant colors with blacks and greys
Design duo: Lary Cheung and Yi Chan
Brand: HEAVEN PLEASE+
Since their debut AW collection in 2012, Heaven Please+ has been searching for an alternative narrative from the language of design details and silhouettes. The novel by noted Hong Kong writer Liu Yichang, Wrong Number is the inspiration behind the label’s F/W18 collection DăCuòLe Vol. I (English: Wrong Number), by re-mixing 50’s Western style with Hong Kong high-fashion style
Please contact the HKTDC's Communications & Public Affairs Department:
Sam Ho Tel: (852) 2584 4569 Email: email@example.com
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications , research reports and digital channels including the media room . For more information, please visit: www.hktdc.com/aboutus .