23 February 2017 － The Hong Kong Trade Development Council (HKTDC) brought three Hong Kong fashion brands to launch their Fall/Winter 2017 collections at the New York Fashion Week Fall/Winter 2017, on 15 February. The HKTDC also staged the Fashion Hong Kong parade at New York Fashion Week, attended by a packed audience. Apart from attracting more than 430 buyers, media representatives and fashion experts, the HKTDC streamed the event live on Facebook, allowing global fashionistas interested in Hong Kong fashion to catch the show on social media.
Celebrities at Fashion Hong Kong
The Hong Kong fashion brands that took part at this year's Fashion Hong Kong runway show were CYNTHIA & XIAO, formed by Cynthia Mak and Xiao Xiao; HARRISON WONG, by designer Harrison Wong, and LOOM LOOP, established by Polly Ho. Local fashion bloggers as well as international fashion media attended the Hong Kong runway show, including Fashionista.com, Fashionweek.com, The Daily Front Row, The New York Times and Vogue.
Several fashionistas and beauty pageant winners were also in attendance wearing creations by the Hong Kong designers. They included Deshauna Barber, Miss USA 2016; Iris Mittenaere, Miss Universe 2016; and Karlie Hay, Miss Teen USA 2016. The audience was treated to three diverse styles from Hong Kong. While CYNTHIA & XIAO presented knitwear pieces that highlighted Chinese tradition and handicraft, HARRISON WONG showcased understated and elegant menswear. LOOM LOOP blended Chinese folk tale with an eco-friendly technique using natural ingredients. The three showcased the richness of Hong Kong designs, highlighting the city's role as Asia's fashion capital.
Fashion Hong Kong Showroom facilitating buyer-designer interaction
During New York Fashion Week, a large number of fashion buyers visited the Fashion Hong Kong Showroom set up by the HKTDC at Launch Collective in the heart of SoHo, New York. The five-day pop-up showroom (13-17 February) included more than 40 business-matching meetings with renowned department stores and e-tailing platforms such as Bloomingdale's, Macy's, Fwrd.com, and Net-A-Porter.com, which were invited to learn more about the Hong Kong designers' collections.
Apart from the three Hong Kong brands, the HKTDC again collaborated with PMQ to showcase 15 unique fashion accessory brands, including BIG HORN, Blksheep Empire, CECILIA MA, Fabcessories, FRANCOY., Hak, LUISA LEITAO by Hong Kong celebrity Maria Luisa Leitao, MASE, Pack n' Go, POMCH, Smith & Norbu, TAT, Whosthatshop, Wingki Kwok Illustration and Yeung Chin. Some of the buyers held further discussions with the designers about their new collections and explored potential partnerships. Some of the designers' works received enquiries from several fashion retails stores.
Over 200 industry elites attend Fashion Hong Kong Night
Following the Fashion Hong Kong runway show, the HKTDC organised a B2B reception on 16 February, Fashion Hong Kong Night in New York, to create networking opportunities for Hong Kong designers to meet with fashion industry representatives. More than 200 buyers, industry players and media reporters were treated to a fashion presentation highlighting the inspirations behind the three designer brands.
The HKTDC brought three Hong Kong fashion brands to launch their Fall/Winter 2017 collections at New York Fashion Week Fall/Winter 2017. Designers Harrison Wong and Polly Ho returned to New York Fashion Week along with newcomers Cynthia Mak & Xiao Xiao. The Fashion Hong Kong parade was packed with industry representatives
Celebrities and fashionistas attended Fashion Hong Kong during New York Fashion Week.
From left: Deshauna Barber, Miss USA 2016 (outfit by HARRISON WONG); Iris Mittenaere, Miss Universe 2016 (outfit by LOOM LOOP), and Karlie Hay, Miss Teen USA 2016 (Outfit by HARRISON WONG)
The HKTDC set up the Fashion Hong Kong Showroom at Launch Collective in the heart of SoHo, New York during New York Fashion Week. The five-day pop-up showroom (13-17 February) included more than 40 business-matching meetings, providing a platform for designers to meet global fashion buyers.
Right photo: Fashion Designers, Cynthia Mak (left) and Xiao Xiao (right) show their collections and share the design concept of their brand with a buyer (middle)
The HKTDC organised a B2B reception, Fashion Hong Kong Night in New York, where the Hong Kong designers met fashion industry representatives. More than 200 buyers, industry players and media reporters were treated to a fashion presentation highlighting the inspirations behind the three designer brands.
Brand: CYNTHIA & XIAO
Cynthia Mak and Xiao Xiao graduated from Central Saint Martins College of Arts and Design and established CYNTHIA & XIAO in 2014 in Hong Kong. They produce women's wear focusing on bold graphics infused with simple modernity. For FW17, CYNTHIA & XIAO drew inspiration from their Chinese zodiac symbols – the rabbit and the tiger – to bring out their passion for Chinese tradition and passion for handicraft. The collection continues the brand's tradition of intricate, handcrafted detail in its winter pieces
Brand: HARRISON WONG
Harrison Wong's eponymous label specialises in edgy and aggressive design that also displays an understated elegance. His FW17 collection, "Modern Monastic," took inspiration from the spare, austere cut of monastic robes, evoking a combination of venerable tradition and stark modernity.
During New York Fashion Week (Men's) on 30 January-2 February, the HKTDC showcased 13 pieces from Harrison Wong and organised business-matching meetings.
Brand: LOOM LOOP
LOOM LOOP by Polly Ho embodies a mixture of traditional craftsmanship and a modern approach to contemporary individualism. The brand employs an eco-friendly technique by using natural dye and sun exposure to develop patterns on delicate Canton silk. Her FW17 collection "The Separated Lovers', was inspired by a Chinese folk tale of two separated lovers, the Weaver Girl and the Cowherd, featuring prints of magpies and cows. The cow print also pays homage to an iconic image from a Hong Kong chocolate milk brand
The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.